Course content: 6 modules

The training contains four hours of bite-sized video's with animations, divided over six modules:

• Module 1: Why Innovate?
  
  • What is innovation and why should I care?
  • Changing corporate skills and shifting culture
  • Where innovation starts
• Module 2: Empathize & Validate 
  • Understanding your customers and users and where innovation could be most valuable
  • Toolkit: stakeholder mapping; customer persona creation; understanding the current customer reality - customer journey mapping
  • Defining the correct problem to solve
  • Validating assumptions
  • Interviewing customers
• Module 3: Ideate
  • Creativity: the power of a serious approach
  • What stops us in generating new ideas? The creative process – structure
  • Ideation: effective brainstorming techniques in business
  • Idea selection and prioritization
• Module 4: Prototype & Testing
  • Customer journey mapping – what if?
  • Prototyping & visualization methods
  • Techniques and guidelines for successful application
  • Testing your prototype – Planning and best practice
• Module 5: Build
  • Creating a commercial proposition - Business Model Canvas
  • Business Model Innovation
  • Master the financial aspects of innovation by understanding how to measure your innovation practices and projects
• Module 6: Embedding Innovation
  • Creating a culture for innovation
  • Barriers to success – why do innovation functions fail
  • Influencing others – bringing people into the process